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Ashfield Engage Acquires PROPENSITY4

Deal follows multiple years of partnership, and an investment into PROPENSITY4 by Ashfield Engage in 2021.

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By: Charlie Sternberg

Associate Editor

Ashfield Engage, part of UDG Healthcare, has acquired PROPENSITY4—a smart data organization and leader in the healthcare insights and analytics arena, which integrates internal and external data assets and applies the right methodologies to derive detailed insight using proprietary analytical platforms that enables data-performance driven strategy.   The acquisition follows multiple years of partnership, and an investment into PROPENSITY4 by Ashfield Engage in 2021.   Ashfield made the decis...

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